|Posted by frankjamesbailey on February 12, 2017 at 5:40 PM||comments (0)|
Is it time to make a change in your business plan?
No business ever stays exactly the same throughout its lifetime. I started my voice over business using a stage microphone and I recorded in a closet. I’ve come a long way since then.
As market conditions, customer demands and technology change, your company needs to adapt to stay relevant and keep growing.
However, sometimes, continuing along in the same trajectory with a few minor tweaks isn't enough. In certain cases, your company may need to completely switch directions and revamp its business model in order to survive.
Implementing a significant change to your business is a difficult and important decision, so you shouldn't make it lightly. Here are some telltale signs you might need a new direction.
1 – Are you spending too much money and not making enough?
When you start a voice over business you need a mic, a computer, a sound editing program, and much more. We all know you’re going to spend money in the beginning but if you’re not turning a profit within a few years it’s time for a new direction.
For example, you need to have your own website but you don’t need to pay over $350 on a pay to play site.
2 – Are you marketing in the wrong area?
Are you doing a lot of marketing on social networks like Facebook, Twitter and LinkedIn but you’re still not getting any sales? Maybe it’s time for a new approach. What is your niche in the voice over industry? Figure out what you need to do to target those people in your niche.
3 – Is your current branding not working?
If you use a picture of a microphone right next to your name you might need to rebrand. EVERY voice actor does that! I’m not saying it’s wrong, I’m saying with so many voice actors using a variation of the same thing it’s hard to see who is who. Once you’ve established you’re business enough hire someone with branding experience and market yourself accordingly.
Please keep in mind, you do not need to change your goals, you just need to change the direction in which to get to that goal.
I hope this helps.
|Posted by frankjamesbailey on January 28, 2017 at 10:20 PM||comments (1)|
5 tips for social networking.
With the rise of political posts on social networks lately I thought it would be nice to cover some tips when using your social networks. After all, if you have a voice over business you probably have an on-line presence of some sort to help promote your business. Here are 5 tips to help you be better at social networking.
1 – Be Polite
In the past year I have gotten a lot more followers thanks to my book about a female superhero. I’m not only targeting an audience for my voice over business I’m also targeting an audience for my books too. Video production companies and other business are my audience for my voice over business and the book’s audience is mostly pre-teen and teenagers. I try my best to be polite to everyone. Remember what Kim Possible always said: Please & thank you.
2 – Connect With Your Audience
If your audience poses a question, answer. More than half of consumers expect brands to respond to their Twitter and Facebook messages. Don’t doubt the power one consumer can have on your business. Talk to them. I talk to my audience all the time.
3 – Avoid Controversy
There is a reason I never post anything political or religious. I avoid controversy. Simply put, it’s bad for business. I am always hearing about people who were fired or just not hired because of what an employer found on their Facebook page. If you follow me on social media you know I post inspirational quotes, funny memes, puns, comic cons, artists, I share things from other people and I try to give back when I can too. Oh and I sometimes talk about my voice acting and my book, like now. Lol
4 – Don’t Over Promote
Did you ever have a telemarketer call you - EVERY NIGHT - at the same time for a week straight? If you did, you’d get sick of him calling very quick and you wouldn’t want to buy anything from them. You’re followers wouldn’t like it if you shoved what your selling down their throat everyday either. Don’t over sell.
5 – Use Good Grammer
I admit. This is my kryptonite. I know I am a very creative person but I am also a terrible speller. I always have been. Today I use spell-check and grammarly. It helps, but I’m still not perfect. Someone recently told me I should be very careful because a lot of my new followers who look up to me as a writer might wonder what kind of a writer I am if I can’t spell things right. Which is very good advice. However…did you ever hear of a typo? Nobody’s perfect! I do my best.
I hope you found this advice helpful.
|Posted by frankjamesbailey on January 11, 2017 at 10:25 AM||comments (1)|
This website is mostly for promoting my voice over business. Most of the time my blogs are about my voice over jobs and voice over tips.
On the other hand, as most of you know, I am not just a voice actor I am also a published author too. I'd be crazy not to talk about my writing every now and then.
So I wanted to take this time to say - Thank You - to all my fans who have followed me from the moment I started creating Tercona to now.
In the year since Tercona has been publish I have gained a LOT of new friends on Facebook and other social media sites too. A lot of voice actor friends, artists and creators but mostly kids and teens. It's that audience I want to talk to right now.
As a father myself I want to protect my kids but I also want them to have fun. Life is to short not to smile everyday. This is why I never talk about politics or religion.
My fans make great fan art of Tercona like this one from artist named Washkoi (real name Mary Taylor.) Thank's Mary.
Here is more fan art from an artist named Ally. She drew Tercona in her own style. Thanks Ally.
And here is a meme made by a fan. Her name is Kim Green from Columbus, OH. She loves Tercona and ranks her right up there with her favorite superheros. Thank you so much Kim. It's nice to know that you think Tercona is in the same league as Wonder Woman and Kim Possible.
Finally, I want to thank Alter Ego comics in Lima, OH for putting my book on display in their store. I hope to have my book (or rather BOOKS) in more stores in 2017!
I want to make Tercona into a cartoon someday but I know the harsh reality is I am WAY far away from that yet. However, it's YOU the fans who have been there from the very start that will help make this dream come true. YOU help spread the word about Tercona. YOU make great fan art, memes and fan fics of Tercona. It's all thanks to YOU, the fans!
It's your love for this blue haired superhero on a flying surfboard, Tercona, that will help make it into a cartoon....someday.
So to that I say - Thank You!
|Posted by frankjamesbailey on December 27, 2016 at 4:50 PM||comments (0)|
Yes...2016 was a good year for me as a voice actor. Not only did I continue furthering my career in the voice over business I also spent a lot of the year going to comic cons and book stores promoting my book too.
Here's to a good 2017.
|Posted by frankjamesbailey on December 7, 2016 at 3:20 PM||comments (0)|
I recently found a video on the Internet about Arnold Schwarzenegger’s 6 rules for success. He said these rules as part of a commencement speech back in 2009. I found all of his rules very motivating and very inspirational so I wanted to tell YOU about them and tell you how they affect me.
Arnold Schwarzenegger 6 Rules to Success:
1. Trust yourself
Many young people are getting so much advice from their parents and from their teachers and from everyone. But what is most important is that you have to dig deep down, dig deep down and ask yourselves, who do you want to be? Not what, but who. Figure out for yourselves what makes you happy, no matter how crazy it may sound to other people.
I’ve known that I wanted to use my voice and write ever since high school. I started my radio career just after high school. By 2009 I became a voice actor. I also taught myself how to write screenplays starting in 2000. I published my first book in 2015. I’m a writer and a voice actor!
2. Break the Rules
Break the rules, not the law, but break the rules. It is impossible to be a maverick or a true original if you’re too well behaved and don’t want to break the rules. You have to think outside the box. After all, what is the point of being on this earth if all you want to do is be liked by everyone and avoid trouble?
I break the rules by not using voice casting sites like Voices or Voice123. I mostly direct market. With my writing, I am self-published via create space. Would it help my voice acting career if I had an agent? Maybe. Would it help my writing career if I had a publisher and a literary agent? Maybe. For now, I’m doing this my way.
3. Don’t Be Afraid to Fail
Anything I’ve ever attempted, I was always willing to fail. So you can’t always win, but don’t be afraid of making decisions. You can’t be paralyzed by fear of failure or you will never push yourself. You keep pushing because you believe in yourself and in your vision and you know that it is the right thing to do, and success will come. So don’t be afraid to fail.
Between 2011 and 2013 I tried doing a YouTube show called The Frank Video Show. I was having fun making crazy videos. Then my adsense account was click bombed. I could have continued making the videos but then there would be no money in it for me at all. Did I fail? Not really, I was forced to stop. However, I like the way my life is going now.
4. Don’t Listen to the Naysayers
How many times have you heard that you can’t do this and you can’t do that and it’s never been done before? I love it when someone says that no one has ever done this before, because that means that I’m the first one that has done it. So pay no attention to the people that say it can’t be done.
A few people at other comic cons have told me I should have made my book a smaller size since it’s for younger kids. I didn’t listen. I like the size it is now. Some people have also told me that my book is hard to sell at a comic con since it’s for a younger audience. The people with money at a comic con are adults who like “adult” themes. NO! I am sticking to writing. I love to do write. A family friendly female superhero and marketing it my way because it’s different. I like to be different.
5. Work Your Butt Off
You never want to fail because you didn’t work hard enough. When you’re out there partying, horsing around, someone out there at the same time is working hard. Someone is getting smarter and someone is winning. Just remember, you can’t climb the ladder of success with your hands in your pockets.
Have I mentioned that I’m a voice actor AND a published author? I do all my voice jobs during the week and I write on the weekends. My kids can tell you I spend a LOT of time in my basement. If I‘m not LOOKING for the next voice job or DOING a voice job…I’m writing or marketing myself in some sort of way.
6. Give Back
Whatever path that you take in your lives, you must always find time to give something back, something back to your community, give something back to your state or to your country.
I give back by promoting other people (friends, artists, and colleges) on my social media. People that I find interesting, a great voice over blog, a nice comic con people should check out or a good charity you should know about. If I can’t give money I at least let YOU know so maybe you can help.
I hope you found his 6 rules as motivating as I did.
|Posted by frankjamesbailey on November 14, 2016 at 5:40 AM||comments (0)|
How far would you travel for your business?
As most of you know I’m not only a voice actor but I’m also a writer. In 2016 I traveled to a lot of places to promote my book Tercona: Book 1 – Our New Home. Mostly to comic cons. I also went to a few book stores and comic book stores too.
I also traveled for my voice over business as well. To Columbus, OH for the Voice Over Pros of Central Ohio monthly meeting.
I live in the Lima, OH area so if I want to go to any of the bigger cities outside Lima I have to drive at least an hour or more.
For my book I’ve traveled to comic cons as far as Indianapolis, IN and Birch Run, MI.
For my voice over business I went to a few Ad Club meetings in Ft. Wayne, IN and Ad Clubs in Toledo, OH too. When I go to an Ad Club meeting it’s all about networking. I pass out business cards in hopes that someone might want to hire.
When I go to comic cons it’s about networking AND selling my book!
I know I get to write off the miles for my taxes but how far do I really want to go for a meeting that might (or might not) lead to a new voice over job? Isn’t it like buying into a voice casting site and NEVER getting a single job off of the site? How far is too far?
The same goes for the comic cons. I would love to go to New York or the big comic con in San Diego someday but will I sell anything? I don’t know for sure. I’ve only been to one comic con this year where I didn’t sell one book. Usually I sell at least 1. Most of the time 2 or 3 at each con. I know I have a good fan following for Tercona so I believe going to a big comic con is worth the risk…someday.
It’s nice that the Meetup.com meetings for the Voice Over Pros Of Central Ohio is in Columbus. They also sponsor a conference called, The Midwest Ohio Voice Over Conference too that is also in Columbus. Like I said, Columbus isn’t that far from me, just a few hours away. Unlike other voice actor conferences that are expensive and several hounded miles away.
Then again, no matter how far those other voice over conferences are some of them contain a lot of great into formation and are well worth the money and the travel time.
Besides, it's ALWAYS good to get out of the studio and network. No matter if it's for a Chamber of Commerce meeting, a meeting for other voice actors or a comic con to meet other writers. Networking is good!
Finally, let me ask you, how far have you traveled for YOUR voice over business? If you’re also a writer like me too haw far have you traveled to promote your book? And was it worth it?
Let me know your answer here on my website or on facebook, Google Plus, Twitter, or Tumblr!
|Posted by frankjamesbailey on November 7, 2016 at 10:45 AM||comments (0)|
Back in 2014 I wrote a blog about this subject, Zero Email. This is an update.
If you’re like me your clients contact you via email all the time. YOU NEED EMAIL!
A few years ago my email box was a mess. I had over 900 emails in my box.
Back then a friend of mine helped me implament email zero. He showed me how to stay orgnized with my email. Well, recently he asked me if my email box was at “email zero."
I told him...no. I had slacked off. (opps)
Back in 2014 I showed you what he showed me, how to get organzed with your emaill using folders. In the past few years I slacked off because I have been going to a lot of comic cons, I had jobs from clients and a bunch of other stuff. I really need to stay on top of it. I need to stay organized. You do too!
Below is a screenshot of MY email folders. I have one for agents, one for follow-ups, one for auditions, one for comic cons and even one for all my Tercona stuff. I made a bunch of folders and got organized (again) with ALL my emails.
There is nothing more liberating then knowing when I come to my email box it’s not kluged up with over a thousand emails. At the end of the day, having 0 emails in my email box is like having a big weight listed off my shoulders.
To top it off I set up my email so that I when get an email I also get a text messge! This way I can look at my smart phone and see who it is right away.
If you want to get your email box down to “zero” make some folders and get organized. You can make a bunch of folders or make just a few. Whatever you think need to get your email box organized.
Spend less time being over whelmed by so many emails and more time actually DOING the work you love!
|Posted by frankjamesbailey on October 31, 2016 at 10:20 AM||comments (0)|
|Posted by frankjamesbailey on October 16, 2016 at 8:20 PM||comments (0)|
Don’t Give Up!
Keep Moving Forward!
And…Just Keep Swimming.
Ok, that last one is from the movie Finding Nemo, but it generally means the same.
To me, Just Keep Swimming means - Keep going! You may feel like your life is in shambles right now but it will change. So, just keep swimming!
Let me ask you, do you find yourself overwhelmed with work and family life? The baby keeps you up at night, you don’t eat right, you don’t make time to exercise and you have several clients that need their job done…YESTERDAY!
It happens to everyone, even me. My answer - Just Keep Swimming!
Tuesday, I skipped my morning walk (I sometimes bike ride too) because I of a combination of a lack of sleep and all of the voice work I had. I am not complaining at all! I love being so busy I have to skip things to get my work done! I would rather be too busy then desperately trying to find something to do.
On the other hand, my body’s health is very important to my business! I sit in front of a computer ALL DAY! I hardly get any exercise at it is. I need to make time for my health.
But just because I skipped a day, I’m not going to beat myself up over it. In other words - JUST KEEP SWIMMING! Tomorrow is another day.
The important thing is my clients were taken care of. And (hopefully) they’ll be back for more in the future.
My message to you in this blog is simple. Just because you’re new baby keeps you up late, just because you have to skip exercising for a few days, just because you audition for jobs every day but you’re NOT GETTING HIRED, or just because you feel like you have no time for yourself…it’s OK. It’s not the end of the world. Don’t give up! Things will change!
If you just keep swimming!
|Posted by frankjamesbailey on October 10, 2016 at 1:55 PM||comments (0)|