Frank James Bailey

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Is it time to change direction in your business plan?

Posted by frankjamesbailey on February 12, 2017 at 5:40 PM

Is it time to make a change in your business plan?

No business ever stays exactly the same throughout its lifetime. I started my voice over business using a stage microphone and I recorded in a closet. I’ve come a long way since then.

As market conditions, customer demands and technology change, your company needs to adapt to stay relevant and keep growing.

However, sometimes, continuing along in the same trajectory with a few minor tweaks isn't enough. In certain cases, your company may need to completely switch directions and revamp its business model in order to survive.

Implementing a significant change to your business is a difficult and important decision, so you shouldn't make it lightly. Here are some telltale signs you might need a new direction.

1 – Are you spending too much money and not making enough?

When you start a voice over business you need a mic, a computer, a sound editing program, and much more. We all know you’re going to spend money in the beginning but if you’re not turning a profit within a few years it’s time for a new direction.

For example, you need to have your own website but you don’t need to pay over $350 on a pay to play site.

2 – Are you marketing in the wrong area?

Are you doing a lot of marketing on social networks like Facebook, Twitter and LinkedIn but you’re still not getting any sales? Maybe it’s time for a new approach. What is your niche in the voice over industry? Figure out what you need to do to target those people in your niche.

3 – Is your current branding not working?

If you use a picture of a microphone right next to your name you might need to rebrand. EVERY voice actor does that! I’m not saying it’s wrong, I’m saying with so many voice actors using a variation of the same thing it’s hard to see who is who. Once you’ve established you’re business enough hire someone with branding experience and market yourself accordingly.

Please keep in mind, you do not need to change your goals, you just need to change the direction in which to get to that goal.

I hope this helps.


Categories: Voice Over Tip

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1 Comment

Reply Joe "Zunardo" Jankowski
3:00 PM on February 27, 2017 
Excellent point on how most VO artists use a mic image on their brand (including me). Definitely something to approach from a different perspective. I attended a VO support group meeting recently where someone gave a presentation on re-thinking what a business card looks like - they showed some interesting examples. Great blog post!